When ads work : new proof that advertising triggers sales /

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Argues that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. This book features numerous examples from ad campaigns. It demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Jones, John Philip
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Armonk, N.Y. : Sharpe, ©2007.
Edición:2nd ed.
Temas:
Advertising > Case studies.
Sales promotion > Case studies.
Ventes > Promotion > Études de cas.
BUSINESS & ECONOMICS > Advertising & Promotion.
Advertising
Sales promotion
Advertenties.
Verkooptechnieken.
Electronic books.
Case studies
Case studies.
Études de cas.
Acceso en línea:Texto completo
Descripción
Sumario:Argues that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. This book features numerous examples from ad campaigns. It demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent.
Descripción Física:1 online resource (xix, 209 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9780765621719
0765621711
9781317452119
1317452119

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