Business strategy in a semiglobal economy /

Mostrar otras versiones (1)

Provides both theory and strategy for operating in a semiglobal economy in which international businesses need to compete in highly globalized and highly localized markets at the same time. This book raises important challenges to the conventional models of business organization and the competitive...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Mourdoukoutas, Panos
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Armonk, N.Y. : M.E. Sharpe, ©2006.
Temas:
Strategic planning.
Globalization.
International business enterprises.
Competition, International.
Planification stratégique.
Mondialisation.
Entreprises multinationales.
Concurrence internationale.
globalism.
BUSINESS & ECONOMICS > Strategic Planning.
Competition, International
Globalization
International business enterprises
Strategic planning
Multinationales Unternehmen
Strategische Planung
Strategisch management.
Internationale ondernemingen.
Concurrentie.
Internationales Unternehmen > Strategische Unternehmensplanung.
Strategische Unternehmensplanung > Internationales Unternehmen.
Internationaler Wettbewerb > Internationales Unternehmen.
Internationales Unternehmen > Internationaler Wettbewerb.
Internationaler Wettbewerb.
Internationalisierung.
Multinationales Unternehmen.
Strategische Planung.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction : the rise of the semiglobal economy
  • The highly globalized segment
  • The highly localized segment
  • Vision
  • Competitive strategy
  • Coordination
  • Communication
  • Motivation
  • The future of the semiglobal corporation.

Ejemplares similares