Mastering marketing : a comprehensive introduction to the skills of developing and defending your company's revenue /

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Ruskin-Brown, Ian
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Thorogood, ©2006.
Edición:2nd ed.
Temas:
Marketing.
Marketing > Management.
Marketing
Marketing > Gestion.
marketing.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Marketing > Management
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The power of marketing
  • effectiveness is more important than efficiency
  • The power of marketing
  • the law of supply and demand
  • How marketing works
  • Introducing the new marketing mix: the marketing tools (the four or five P's)
  • The marketing mix
  • the product
  • The marketing mix
  • distribution
  • your route to market
  • The marketing mix
  • marketing communications and promotion (marcomms)
  • The marketing mix
  • marketing pricing
  • The marketing plan
  • The marketing audit
  • deriving foundations for a marketing strategy
  • Getting the feedback.

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