Persuasive technology : using computers to change what we think and do /
Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captol...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Amsterdam ; Boston :
Morgan Kaufmann Publishers,
©2003.
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Colección: | Morgan Kaufmann series in interactive technologies.
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Temas: | |
Acceso en línea: | Texto completo Texto completo |
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por Fogg, B. J.
Publicado 2003
Texto completo (Requiere registro previo con correo institucional)
Publicado 2003
Electrónico
eBook
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