Persuasive technology : using computers to change what we think and do /

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Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captol...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Fogg, B. J.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam ; Boston : Morgan Kaufmann Publishers, ©2003.
Colección:Morgan Kaufmann series in interactive technologies.
Temas:
Persuasion (Psychology) > Computer programs.
Human-computer interaction.
Persuasion (Psychology)
Persuasion (Psychology) > Data processing > Social aspects.
World Wide Web > Social aspects.
Computers > Social aspects.
Persuasive Communication
Attitude to Computers
Persuasion (Psychologie) > Informatique > Aspect social.
Interaction personne-ordinateur.
Ordinateurs > Aspect social.
Ordinateurs > Aspect psychologique.
Web > Aspect social.
Communication persuasive.
SELF-HELP > Motivational & Inspirational.
World Wide Web > Social aspects
Human-computer interaction
Gesellschaft
Mensch-Maschine-Kommunikation
Beeinflussung
Computer.
Mensch.
Mensch-Maschine-Kommunikation.
Psychologie.
Persuasion (psychologie)
Informatique.
Société numérique.
Internet.
dissertations.
Academic theses
Academic theses.
Thèses et écrits académiques.
Acceso en línea:Texto completo
Texto completo
Tabla de Contenidos:
  • Foreword / Philip Zimbardo
  • Preface
  • Introduction: Persuasion in the digital age
  • Overview of captology
  • The functional triad : computers in persuasive roles
  • Computers as persuasive tools
  • Computers as persuasive media : simulation
  • Computers as persuasive social actors
  • Credibility and computers
  • Credibility and the World Wide Web
  • Increasing persuasion through mobility and connectivity
  • The ethics of persuasive technology
  • Captology : looking forward
  • Appendix: Summary of principles.

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