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Papers from the CCI Conference on Communications 2006 /
This e-book draws on papers presented at the 2006 Corporate Communication Institute Conference at Wroxton College, UK. The aim of the conference was to illuminate the interest in corporate communication as a strategic function in organizational success; explore the influence of globalization on the...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores Corporativos: | , , , |
| Otros Autores: | |
| Formato: | Electrónico Congresos, conferencias eBook |
| Idioma: | Inglés |
| Publicado: |
[Bradford, England] :
Emerald Group Pub.,
2007.
|
| Colección: | Corporate communications ;
v. 12, no. 1. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 050 | 4 | |a HD30.3 |b .C66eb vol. 12, no. 1 | |
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| 049 | |a UAMI | ||
| 111 | 2 | |a Conference on Corporate Communication |d (2006) | |
| 245 | 1 | 0 | |a Papers from the CCI Conference on Communications 2006 / |c guest editor, Michael B. Goodman. |
| 260 | |a [Bradford, England] : |b Emerald Group Pub., |c 2007. | ||
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Corporate communications, |x 1356-3289 ; |v v. 12, no. 1 | |
| 500 | |a Title from PDF cover (viewed May 31, 2007). | ||
| 504 | |a Includes bibliographical references. | ||
| 500 | |a Endorsed by IPRA, CCI, and IABC. | ||
| 520 | |a This e-book draws on papers presented at the 2006 Corporate Communication Institute Conference at Wroxton College, UK. The aim of the conference was to illuminate the interest in corporate communication as a strategic function in organizational success; explore the influence of globalization on the corporate communication profession; and to provide a forum for the exchange of ideas and information. The 6 papers chosen for the special issue reflect these objectives as they encompass a broad scope covering issues like corporate slogans in Greater China, the expression of Corporate Social Respons. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Communication in management |v Congresses. | |
| 650 | 0 | |a Communication in organizations |v Congresses. | |
| 650 | 6 | |a Communication en gestion |v Congrès. | |
| 650 | 6 | |a Communication dans les organisations |v Congrès. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Business Communication |x General. |2 bisacsh | |
| 650 | 7 | |a Communication in management |2 fast | |
| 650 | 7 | |a Communication in organizations |2 fast | |
| 655 | 7 | |a Conference papers and proceedings |2 fast | |
| 700 | 1 | |a Goodman, Michael B. | |
| 710 | 2 | |a Fairleigh Dickinson University. |b Corporate Communication Institute. | |
| 710 | 2 | |a International Public Relations Association. | |
| 710 | 2 | |a International Association of Business Communicators. | |
| 758 | |i has work: |a Papers from the CCI Conference on Communications 2006 (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFtXDyq4qMKXtWfk3B3B8C |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 830 | 0 | |a Corporate communications ; |v v. 12, no. 1. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=291584 |z Texto completo |
| 938 | |a Askews and Holts Library Services |b ASKH |n BDZ0020746536 | ||
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