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Papers from the CCI Conference on Communications 2006 /
This e-book draws on papers presented at the 2006 Corporate Communication Institute Conference at Wroxton College, UK. The aim of the conference was to illuminate the interest in corporate communication as a strategic function in organizational success; explore the influence of globalization on the...
| Clasificación: | Libro Electrónico |
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| Autores Corporativos: | , , , |
| Otros Autores: | |
| Formato: | Electrónico Congresos, conferencias eBook |
| Idioma: | Inglés |
| Publicado: |
[Bradford, England] :
Emerald Group Pub.,
2007.
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| Colección: | Corporate communications ;
v. 12, no. 1. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This e-book draws on papers presented at the 2006 Corporate Communication Institute Conference at Wroxton College, UK. The aim of the conference was to illuminate the interest in corporate communication as a strategic function in organizational success; explore the influence of globalization on the corporate communication profession; and to provide a forum for the exchange of ideas and information. The 6 papers chosen for the special issue reflect these objectives as they encompass a broad scope covering issues like corporate slogans in Greater China, the expression of Corporate Social Respons. |
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| Notas: | Title from PDF cover (viewed May 31, 2007). Endorsed by IPRA, CCI, and IABC. |
| Descripción Física: | 1 online resource |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9781846633515 1846633516 |
| ISSN: | 1356-3289 ; |