Marketing's domain /

Capitalism versus communism, pure competition versus monopoly, globalisation versus domestic competition, qualitative versus quantitative, positivistic versus interpretivistic . . .and so on. It is the very essence of debate and argument that we adopt diametrically opposedpositions despite the fact...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Baker, Michael J.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bradford, England : Emerald Group Pub., ©2002.
Colección:European journal of marketing ; .36, no. 3.
Temas:
Marketing research.
Marketing.
Marketing > Recherche.
marketing.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Marketing
Marketing research
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Revisiting the marketing domain / Sidney J. Levy
  • Marketing as a profession: on closing stakeholder gaps / Shelby D. Hunt
  • Vote, vote, vote for Philip Kotler / Stephen Brown
  • Practical value of adequate marketing management theory / Evert Gummesson
  • Research in marketing : teasing with trivia or risking relevance? / Nigel F. Piercy
  • Is marketing knowledge useful? / Kjell Grønhaug
  • Discovering diversity in marketing practice / John A. Murray, Aidan O'Driscoll and Ann Torres
  • A bridge over troubled water? / Robin Wensley.

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