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Capitalism versus communism, pure competition versus monopoly, globalisation versus domestic competition, qualitative versus quantitative, positivistic versus interpretivistic . . .and so on. It is the very essence of debate and argument that we adopt diametrically opposedpositions despite the fact...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Baker, Michael J.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bradford, England : Emerald Group Pub., ©2002.
Colección:European journal of marketing ; .36, no. 3.
Temas:
Marketing research.
Marketing.
Marketing > Recherche.
marketing.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Marketing
Marketing research
Acceso en línea:Texto completo
Descripción
Sumario:Capitalism versus communism, pure competition versus monopoly, globalisation versus domestic competition, qualitative versus quantitative, positivistic versus interpretivistic . . .and so on. It is the very essence of debate and argument that we adopt diametrically opposedpositions despite the fact that invariably we find that polar opposites are the exception rather than the rule.
Descripción Física:1 online resource (123 pages)
ISBN:0861766679
9780861766673
1845446178
9781845446178

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