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Futurecast in marketing : findings from an academic think tank /
Capitalism versus communism, pure competition versus monopoly, globalisation versus domestic competition, qualitative versus quantitative, positivistic versus interpretivistic . . .and so on. It is the very essence of debate and argument that we adopt diametrically opposed positions despite the fact...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
©2002.
|
| Colección: | European journal of marketing ;
v. 36, no. 4. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Futurecast in marketing : |b findings from an academic think tank / |c guest editors Luiz Moutinho, Fiona Davies and Cleopatra Veloutsou. |
| 260 | |a Bradford, England : |b Emerald Group Pub., |c ©2002. | ||
| 300 | |a 1 online resource (97 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 490 | 1 | |a European journal of marketing, |x 0309-0566 ; |v v. 36, no. 4 | |
| 546 | |a Includes abstracts in English, French, German and Spanish. | ||
| 504 | |a Includes bibliographical references. | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a Capitalism versus communism, pure competition versus monopoly, globalisation versus domestic competition, qualitative versus quantitative, positivistic versus interpretivistic . . .and so on. It is the very essence of debate and argument that we adopt diametrically opposed positions despite the fact that invariably we find that polar opposites are the exception rather than the rule. | ||
| 505 | 0 | |a Exploring key neo-marketing directions through the use of an academic "think tank": a methodological framework / Luiz Moutinho, Fiona Davies and Graeme Hutcheson -- Relationship marketing: what if ...? / Cleopatra Veloutsou, Michael Saren and Nicholaos Tzokas -- Determining market strategy: a cybernetic systems approach to scenario planning / Robert E. Morgan and Shelby D. Hunt -- Predicting a diverse future: directions and issues in the marketing of services / Angus Laing, Barbara Lewis, Gordon Foxall and Gillian Hogg. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Business forecasting. | |
| 650 | 0 | |a Marketing. | |
| 650 | 6 | |a Prévision commerciale. | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh | |
| 650 | 7 | |a Business forecasting |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 700 | 1 | |a Davies, Fiona. | |
| 700 | 1 | |a Moutinho, Luiz. | |
| 700 | 1 | |a Veloutsou, Cleopatra. | |
| 758 | |i has work: |a Futurecast in marketing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCXBG96yKQyR7hRr3MmbgqP |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 830 | 0 | |a European journal of marketing ; |v v. 36, no. 4. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=232233 |z Texto completo |
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