Futurecast in marketing : findings from an academic think tank /

Capitalism versus communism, pure competition versus monopoly, globalisation versus domestic competition, qualitative versus quantitative, positivistic versus interpretivistic . . .and so on. It is the very essence of debate and argument that we adopt diametrically opposed positions despite the fact...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Davies, Fiona, Moutinho, Luiz, Veloutsou, Cleopatra
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bradford, England : Emerald Group Pub., ©2002.
Colección:European journal of marketing ; v. 36, no. 4.
Temas:
Business forecasting.
Marketing.
Prévision commerciale.
marketing.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Business forecasting
Marketing
Acceso en línea:Texto completo
Descripción
Sumario:Capitalism versus communism, pure competition versus monopoly, globalisation versus domestic competition, qualitative versus quantitative, positivistic versus interpretivistic . . .and so on. It is the very essence of debate and argument that we adopt diametrically opposed positions despite the fact that invariably we find that polar opposites are the exception rather than the rule.
Descripción Física:1 online resource (97 pages)
Bibliografía:Includes bibliographical references.
ISBN:0861766687
9780861766680
1845446186
9781845446185
ISSN:0309-0566 ;

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