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Market orientation and service firm performance : a research agenda /
Market orientation is a corner-stone of marketing and management strategy. However, relatively little research has been conducted into the relationship between market orientation and performance in the context of services firms. This is surprising, given the rapid growth of the services sector in th...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
©2002.
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| Colección: | European journal of marketing ;
v. 36, no. 9/10. |
| Temas: | |
| Acceso en línea: | Texto completo |