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Health care marketing /
About the guest editor. Benn Greenspan has been the President andCEO of the Sinai Health System since January 1991. He heldnumerous positions within the growing Sinai Health System for 15years before he became the CEO. During his tenure as CEO, MountSinai Hospital won the Foster McGaw prize - the in...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
Ã2002.
|
| Colección: | Journal of consumer marketing ;
v. 19, no. 7. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Loyalty strategy development using applied member-cohort segmentation
- Primary care physicians' attitudes toward direct-to-consumer advertising of prescription drugs: still crazy after all these years
- Patient/enrollee satisfaction with healthcare and health plan
- Buyer beliefs, attitudes and behaviour: foods with therapeutic claims
- Using data mining/data repository methods to identify marketing opportunities in health care
- The American Hospital Association's Annual Survey of Hospitals: a critical appraisal.