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Marketing practices in Africa /
About the Guest Editor Kofi Q. Dadzie teaches marketing and logistics in the Robinson College of Business at Georgia State University. For the past 21 years, Dr Dadzie has devoted much of his professional career to researching marketing practices in Africa's economic development with funding fr...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
Ã2002.
|
| Colección: | Journal of business & industrial marketing ;
v. 17, no. 2. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Marketing practices in Africa / |c guest editor, Kofi Q. Dadzie. |
| 260 | |a Bradford, England : |b Emerald Group Pub., |c Ã2002. | ||
| 300 | |a 1 online resource (145 pages) | ||
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| 490 | 1 | |a Journal of business & industrial marketing, |x 0885-8624 ; |v v. 17, no. 6 | |
| 504 | |a Includes bibliographical references. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Abstracts and keywords; Guest editorial; Measurement equivalence and applicability of core marketing concepts across Nigerian, Kenyan, Japanese and US firms; Market orientation in Ivory Coast; Market orientation of Nigerian and Kenyan firms; Internet and exporting: the case of Ghana; Financing non-traditional exports in Ghana; Project marketing to Africa: lessons from the case of IVO Transmission Engineering and Ghana's national electrification scheme; Collaboration between developed and developing country-based firms; Internet currency | |
| 520 | |a About the Guest Editor Kofi Q. Dadzie teaches marketing and logistics in the Robinson College of Business at Georgia State University. For the past 21 years, Dr Dadzie has devoted much of his professional career to researching marketing practices in Africa's economic development with funding from the US Agency for International Development, US Information Agency, and African governments. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Industrial marketing |z Africa. | |
| 650 | 0 | |a Marketing |z Africa. | |
| 650 | 6 | |a Marketing industriel |z Afrique. | |
| 650 | 6 | |a Marketing |z Afrique. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh | |
| 650 | 7 | |a Industrial marketing |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 651 | 7 | |a Africa |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJkHrMyfHC67yqRTycbrv3 | |
| 700 | 1 | |a Dadzie, Kofi Quandahor, |d 1950- |1 https://id.oclc.org/worldcat/entity/E39PCjrYh9yPGRFVdXVP8J9dgq | |
| 758 | |i has work: |a Marketing practices in Africa (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFMPCrVPJWjDYcB8X3PfMd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 830 | 0 | |a Journal of business & industrial marketing ; |v v. 17, no. 2. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=232245 |z Texto completo |
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