Organizational learning and industrial marketing /

About the Guest Editor G. Tomas M. Hult is Director of the InternationalBusiness Center (e-mail: hult@msu.edu; www.globaledge.org) andAssociate Professor of Marketing and Supply Chain Management in the EliBroad Graduate School of Management at Michigan State University.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Hult, G. Tomas M.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bradford, England : Emerald Group Pub., Ã2002.
Colección:Journal of business & industrial marketing ; v. 17, no. 4.
Temas:
Industrial marketing.
Organizational learning.
Marketing industriel.
Apprentissage organisationnel.
BUSINESS & ECONOMICS > Training.
BUSINESS & ECONOMICS > Mentoring & Coaching.
Industrial marketing
Organizational learning
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Managing the market learning process / George S. Day
  • Market-based success, organizational routines, and unlearning / James M. Sinkula
  • Putting people back into organisational learning / Robert F. Hurley
  • Managing the paradox of inter-firm learning: the role of governance mechanisms / Jakki J. Mohr and Sanjit Sengupta
  • A longitudinal study of the learning climate and cycle time in supply chains / G. Tomas M. Hult, David J. Ketchen, Jr and Stanley F. Slater
  • Internet currency / edited by Dennis A. Pitta.

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