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Service recovery and service continuity /
Steve Baron is Professor of Marketing at the University of LiverpoolManagement School, and Head of the Division of Marketing andInternational Business. He is Chair of the UK Academy of MarkingSpecial Interest Group for Services Marketing. His current researchinterests include the understanding of se...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
2005.
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| Colección: | Journal of services marketing ;
v. 19, no. 5. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Steve Baron is Professor of Marketing at the University of LiverpoolManagement School, and Head of the Division of Marketing andInternational Business. He is Chair of the UK Academy of MarkingSpecial Interest Group for Services Marketing. His current researchinterests include the understanding of service experiences from theconsumer perspective, and communities of service and social practice. He has publications in services, marketing and management journals, including Journal of Service Research, European Journal of Marketing, International Journal of Market Research and Journal of BusinessResea. |
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| Descripción Física: | 1 online resource (100 pages) |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 1845445872 9781845445874 |
| ISSN: | 0887-6045 ; |