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Marketing food brands in Italy : a case study approach /
It might seem almost a heresy to speak of brand-name industrial food products in Italy for many foreigners (and gourmets). Indeed, our country has no shortage of gastronomic products of the highest quality, either hand-crafted or produced industrially at the local level in keeping with the culinary...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
©2002.
|
| Colección: | British food journal ;
v. 104, no. 6. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Marketing food brands in Italy : |b a case study approach / |c guest editor Carlo Alberto Pratesi. |
| 260 | |a Bradford, England : |b Emerald Group Pub., |c ©2002. | ||
| 300 | |a 1 online resource (55 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 490 | 1 | |a British food journal ; |v v. 104, no. 6 | |
| 505 | 0 | |a Contents; Editorial; The Splendid coffee case; The case of Sottilette Kraft; The Milka case; The Hag case; The case of Philadelphia; Conference preview. | |
| 520 | |a It might seem almost a heresy to speak of brand-name industrial food products in Italy for many foreigners (and gourmets). Indeed, our country has no shortage of gastronomic products of the highest quality, either hand-crafted or produced industrially at the local level in keeping with the culinary tradition of the various regions. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Food industry and trade |z Italy |v Case studies. | |
| 650 | 0 | |a Marketing |z Italy |v Case studies. | |
| 650 | 6 | |a Marketing |z Italie |v Études de cas. | |
| 650 | 7 | |a Food industry and trade |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 651 | 7 | |a Italy |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJvd8mVMcRhwVmbtcqCPcP | |
| 655 | 7 | |a Case studies |2 fast | |
| 700 | 1 | |a Pratesi, Carlo Alberto. | |
| 776 | 1 | |z 9780861767083 | |
| 830 | 0 | |a British food journal ; |v v. 104, no. 6. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=232182 |z Texto completo |
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