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Marketing food brands in Italy : a case study approach /
It might seem almost a heresy to speak of brand-name industrial food products in Italy for many foreigners (and gourmets). Indeed, our country has no shortage of gastronomic products of the highest quality, either hand-crafted or produced industrially at the local level in keeping with the culinary...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
©2002.
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| Colección: | British food journal ;
v. 104, no. 6. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | It might seem almost a heresy to speak of brand-name industrial food products in Italy for many foreigners (and gourmets). Indeed, our country has no shortage of gastronomic products of the highest quality, either hand-crafted or produced industrially at the local level in keeping with the culinary tradition of the various regions. |
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| Descripción Física: | 1 online resource (55 pages) |
| ISBN: | 086176708X 9780861767083 9781845446116 1845446119 |