Cargando…
Promotion of services /
About the Guest Editor Dr Marla Royne Stafford is on the marketingfaculty at the University of Memphis. Prior to joining the University ofMemphis, Dr Stafford was an associate professor of marketing at theUniversity of North Texas. She received her PhD from the University ofGeorgia.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
Ã2002.
|
| Colección: | Journal of services marketing ;
v. 16, no. 5. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Abstracts and keywords; Guest editorial; Addressing services' intangibility through integrated marketing communication; Promoting services via the Internet; Services communications; Selecting and promoting service encounter elements in passenger rail transportation; A comparison of services advertising strategies used in US and Korean magazine ads: a content analysis; Integrating advertising theories with conceptual models of services advertising; Executive summary and implications for managers and executives; Internet currency.