Promotion of services /
About the Guest Editor Dr Marla Royne Stafford is on the marketingfaculty at the University of Memphis. Prior to joining the University ofMemphis, Dr Stafford was an associate professor of marketing at theUniversity of North Texas. She received her PhD from the University ofGeorgia.
Clasificación: | Libro Electrónico |
---|---|
Otros Autores: | Stafford, Marla R., 1960- |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Bradford, England :
Emerald Group Pub.,
Ã2002.
|
Colección: | Journal of services marketing ;
v. 16, no. 5. |
Temas: | |
Acceso en línea: | Texto completo |
Ejemplares similares
-
Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success /
por: Schultz, Mike, 1974-
Publicado: (2013) -
Services marketing and management /
por: Gilmore, Audrey
Publicado: (2003) -
Services marketing and management /
por: Gilmore, Audrey
Publicado: (2003) -
Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success /
por: Schultz, Mike, 1974-
Publicado: (2013) -
Relationship marketing in services /
Publicado: (2002)