Promotion of services /

About the Guest Editor Dr Marla Royne Stafford is on the marketingfaculty at the University of Memphis. Prior to joining the University ofMemphis, Dr Stafford was an associate professor of marketing at theUniversity of North Texas. She received her PhD from the University ofGeorgia.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Stafford, Marla R., 1960-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bradford, England : Emerald Group Pub., Ã2002.
Colección:Journal of services marketing ; v. 16, no. 5.
Temas:
Marketing.
Service industries.
Services (Industrie)
marketing.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Marketing
Service industries
Acceso en línea:Texto completo
Descripción
Sumario:About the Guest Editor Dr Marla Royne Stafford is on the marketingfaculty at the University of Memphis. Prior to joining the University ofMemphis, Dr Stafford was an associate professor of marketing at theUniversity of North Texas. She received her PhD from the University ofGeorgia.
Descripción Física:1 online resource (93 pages)
Bibliografía:Includes bibliographical references.
ISBN:1845446887
9781845446888
ISSN:0887-6405 ;

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