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Stakeholder thinking in marketing /
Stakeholder thinking in marketingStakeholder thinking is becoming a "core" part of marketing as well as other businessrelated disciplines. A search of the business source primmer database found that priorto 1995 there are 58 articles using the term stakeholder in their title and 27 academi...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
Ã2005.
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| Colección: | European journal of marketing ;
v. 39, no. 9/10. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- EDITORIAL REVIEW BOARD; Guest editorial; A stakeholder model for implementing social responsibility in marketing; Futures dilemmas for marketers: can stakeholder analysis add value?; Enabling sustainable management through a new multi-disciplinary concept of customer satisfaction; Exploring "deep" and "wide" stakeholder relations in service activity; New service development: a stakeholder perspective; Stakeholder perceptions presage holistic stakeholder relationship marketing performance; Marketing stakeholder analysis.
- Exchange and combination of knowledge-based resources in network relationshipsStakeholder relationships in an international retailing context: an investment bank perspective; Retailers' press release activity: market signals for stakeholder engagement?; An empirical examination of the complex relationships between entrepreneurial orientation and stakeholder support; A model for addressing stakeholders' concerns about direct-to-consumer advertising of prescription medicines; Balanced versus focused responsiveness to core constituencies and organizational effectiveness.
- Corporate reputation, stakeholders and the social performance-financial performance relationshipAn empirical examination of the stakeholder strategy matrix; About the authors; Call for papers.