Business intelligence and e-marketing workshop, IBM Warwick 2001 /

This is a special issue of QMRIJ whichreflects important aspects of research andbusiness. This special issue has been guestedited from IBM by Professor Merlin Stoneand Julie Abbott. Far reaching advances incommunications and information technologymean that interaction between companies andtheir cust...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Abbott, Julie, Stone, Merlin
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bradford, England : Emerald Group Pub., Ã2002.
Colección:Qualitative market research ; v. 5, no. 4.
Temas:
Electronic commerce > Marketing.
Marketing research.
Marketing > Recherche.
BUSINESS & ECONOMICS > Workplace Culture.
BUSINESS & ECONOMICS > Corporate Governance.
BUSINESS & ECONOMICS > Leadership.
BUSINESS & ECONOMICS > Organizational Development.
Marketing research
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Abstracts & keywords; Guest editorial; UK data warehousing and business intelligence implementation; Customer relationship management systems; Marketing principles in the application of e-commerce; There's no business like e-business; Reflections on customer knowledge management in e-business; From bricks to clicks; Perceived risks as barriers to Internet and e-commerce usage; Assessments of the ''new economy'' scenario; Awards for Excellence; Conference announcement; Author and title index to volume 5, 2002; Note from the publisher

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