Business intelligence and e-marketing workshop, IBM Warwick 2001 /

This is a special issue of QMRIJ whichreflects important aspects of research andbusiness. This special issue has been guestedited from IBM by Professor Merlin Stoneand Julie Abbott. Far reaching advances incommunications and information technologymean that interaction between companies andtheir cust...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Abbott, Julie, Stone, Merlin
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bradford, England : Emerald Group Pub., Ã2002.
Colección:Qualitative market research ; v. 5, no. 4.
Temas:
Electronic commerce > Marketing.
Marketing research.
Marketing > Recherche.
BUSINESS & ECONOMICS > Workplace Culture.
BUSINESS & ECONOMICS > Corporate Governance.
BUSINESS & ECONOMICS > Leadership.
BUSINESS & ECONOMICS > Organizational Development.
Marketing research
Acceso en línea:Texto completo
Descripción
Sumario:This is a special issue of QMRIJ whichreflects important aspects of research andbusiness. This special issue has been guestedited from IBM by Professor Merlin Stoneand Julie Abbott. Far reaching advances incommunications and information technologymean that interaction between companies andtheir customers - whether face-to-face, overthe counter, on the telephone or via theInternet, are becoming more frequent, intenseand data-rich.
Descripción Física:1 online resource (85 pages)
Bibliografía:Includes bibliographical references.
ISBN:0861767381
9780861767380
1845447190
9781845447199
ISSN:1352-2752 ;

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