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Ethics in marketing : sea change on Potemkin village /
Ethics in marketing: sea change or Potemkin village?While marketers might define marketing ethics as something like "moral principlesgoverning right and wrong behaviour in marketing", increasingly cynical consumersmight well claim that the expression is actually an oxymoron. For example, a...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
Ã2005.
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| Colección: | Qualitative market research ;
v. 8, no. 4. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- EDITORIAL ADVISORY AND REVIEW BOARD; Guest editorial; Green marketing: legend, myth, farce or prophesy?; Advertising and children: what do the kids think?; Jigsaw puzzles: fitting together the moral pieces; Ethical and social responsibility issues in grocery shopping: a preliminary typology; Defying marketing sovereignty: voluntary simplicity at new consumption communities; Ethical perspectives on the erotic in retailing; Wine marketing: modelling the ethics of the wine industry using qualitative data; Customer relationships in the e-economy: mutual friends or just a veneering?