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Ethics in marketing : sea change on Potemkin village /
Ethics in marketing: sea change or Potemkin village?While marketers might define marketing ethics as something like "moral principlesgoverning right and wrong behaviour in marketing", increasingly cynical consumersmight well claim that the expression is actually an oxymoron. For example, a...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
Ã2005.
|
| Colección: | Qualitative market research ;
v. 8, no. 4. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Ethics in marketing : |b sea change on Potemkin village / |c guest editors Charles Dennis and Lisa Harris. |
| 260 | |a Bradford, England : |b Emerald Group Pub., |c Ã2005. | ||
| 300 | |a 1 online resource (122 pages) | ||
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| 490 | 1 | |a Qualitative market research, |x 1352-2752 ; |v v. 8, no. 4 | |
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a EDITORIAL ADVISORY AND REVIEW BOARD; Guest editorial; Green marketing: legend, myth, farce or prophesy?; Advertising and children: what do the kids think?; Jigsaw puzzles: fitting together the moral pieces; Ethical and social responsibility issues in grocery shopping: a preliminary typology; Defying marketing sovereignty: voluntary simplicity at new consumption communities; Ethical perspectives on the erotic in retailing; Wine marketing: modelling the ethics of the wine industry using qualitative data; Customer relationships in the e-economy: mutual friends or just a veneering? | |
| 520 | |a Ethics in marketing: sea change or Potemkin village?While marketers might define marketing ethics as something like "moral principlesgoverning right and wrong behaviour in marketing", increasingly cynical consumersmight well claim that the expression is actually an oxymoron. For example, asdiscussed by Rotfeld (2005) the marketing function can be heavily criticised forencouraging "conspicuous consumption" of unnecessary goods, bombardingcustomers with SPAM, disregarding customer privacy, wasteful packaging ofgoods, misleading pricing structures; the list of supposedly "unethical" marketingprac. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Business ethics. | |
| 650 | 0 | |a Marketing. | |
| 650 | 2 | |a Marketing | |
| 650 | 6 | |a Morale des affaires. | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Business Ethics. |2 bisacsh | |
| 650 | 7 | |a Business ethics |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 700 | 1 | |a Dennis, Charles. | |
| 700 | 1 | |a Harris, Lisa, |d 1968- |1 https://id.oclc.org/worldcat/entity/E39PCjvmCG4HkCTT3QdHYbvBrq | |
| 758 | |i has work: |a Ethics in marketing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGFjjCBFfwjYVcMDfCp773 |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 830 | 0 | |a Qualitative market research ; |v v. 8, no. 4. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=253987 |z Texto completo |
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