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Ethics in marketing : sea change on Potemkin village /
Ethics in marketing: sea change or Potemkin village?While marketers might define marketing ethics as something like "moral principlesgoverning right and wrong behaviour in marketing", increasingly cynical consumersmight well claim that the expression is actually an oxymoron. For example, a...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
Ã2005.
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| Colección: | Qualitative market research ;
v. 8, no. 4. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Ethics in marketing: sea change or Potemkin village?While marketers might define marketing ethics as something like "moral principlesgoverning right and wrong behaviour in marketing", increasingly cynical consumersmight well claim that the expression is actually an oxymoron. For example, asdiscussed by Rotfeld (2005) the marketing function can be heavily criticised forencouraging "conspicuous consumption" of unnecessary goods, bombardingcustomers with SPAM, disregarding customer privacy, wasteful packaging ofgoods, misleading pricing structures; the list of supposedly "unethical" marketingprac. |
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| Descripción Física: | 1 online resource (122 pages) |
| ISBN: | 1845447875 9781845447878 1845447883 9781845447885 |
| ISSN: | 1352-2752 ; |