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Service innovation management /
Once a service - any service - is launched, the most important question for service managers becomes: how can we attract more customers, satisfy them and keep them? In other words: how can we best improve our service offer, while optimally using our limited resources? Each of the well-crafted articl...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
©2005.
|
| Colección: | Managing service quality ;
v. 15, no. 6. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Introduction to the special issue on service innovation management
- Leadership styles in technology acceptance: do followers practice what leaders preach?
- Linking perceived value and loyalty in location-based mobile services
- The added value of web innovation for customer satisfaction
- Service innovation and customer choices in the hospitality industry
- The role of guides in artistic industries
- What works, and why, in business services provision for SME: insights from evolutionary theory.