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Service innovation management /

Once a service - any service - is launched, the most important question for service managers becomes: how can we attract more customers, satisfy them and keep them? In other words: how can we best improve our service offer, while optimally using our limited resources? Each of the well-crafted articl...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Van Riel, Allard C. R.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bradford, England : Emerald Group Pub., ©2005.
Colección:Managing service quality ; v. 15, no. 6.
Temas:
Acceso en línea:Texto completo

MARC

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505 0 |a Introduction to the special issue on service innovation management -- Leadership styles in technology acceptance: do followers practice what leaders preach? -- Linking perceived value and loyalty in location-based mobile services -- The added value of web innovation for customer satisfaction -- Service innovation and customer choices in the hospitality industry -- The role of guides in artistic industries -- What works, and why, in business services provision for SME: insights from evolutionary theory. 
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