Cargando…
Marketing management in Australasia /
This e-book covers a broad spectrum of topical areas including competitive strategy, the Internet, franchising, consumerism, knowledge management and innovation.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
Ã2003.
|
| Colección: | European journal of marketing ;
v. 37, no. 3/4. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Examining firm and environmental influences on export marketing mix strategy and export performance of Australian exporters / Aron O'Cass and Craig Julian
- Should marketing managers be concerned about attitudes towards marketing and consumerism in New Zealand? A longitudinal view / Steven Lyonski, Srinivas Durvasula and John Watson
- Exploring the role of market learning capability in competitive strategy Queensland, Australia / Jay Weerawardeena
- Strategic marketing planning: a grounded investigation / Nicholas J. Ashill, Mark Frederikson and John Davies
- The alternative classification scheme in the Asian context / William R. Boulton and Rajan Nataarajan
- Marketing planning, market orientation and business performance / Sue Pulendran, Richard Speed and Robet Widing II
- An evaluation of typologies of marketplace strategic actions: the structure of Australian top management perceptions / Anthony Pecotich, Felicity J. Purdie and John Hattie
- The effects of market orientation on trust and commitment: the case of the sponsorship business-to0business relationship / Francis Farrelly and Pacale Quester
- Australian marketing managers' perceptions of the Internet: a quasi-longitudinal perspective / Elaine K.F. Leong, Michael T. Ewing and Leyland F. Pitt
- Beyond market orientation: knowledge management and the innovativeness of New Zealand firms / Jenny Darroch and Rod McNaughton
- Servicing customers directly: mobile franchising arrangements in Australia / Lilly Chow and Lorelle Frazer.