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Marketing management in Australasia /
This e-book covers a broad spectrum of topical areas including competitive strategy, the Internet, franchising, consumerism, knowledge management and innovation.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
Ã2003.
|
| Colección: | European journal of marketing ;
v. 37, no. 3/4. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Marketing management in Australasia / |c guest editor, Aron O'Cass. |
| 260 | |a Bradford, England : |b Emerald Group Pub., |c Ã2003. | ||
| 300 | |a 1 online resource (282 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 347 | |a data file | ||
| 490 | 1 | |a European journal of marketing, |x 0309-0566 ; |v v. 37, no. 3/4 | |
| 504 | |a Includes bibliographical references. | ||
| 520 | |a This e-book covers a broad spectrum of topical areas including competitive strategy, the Internet, franchising, consumerism, knowledge management and innovation. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Examining firm and environmental influences on export marketing mix strategy and export performance of Australian exporters / Aron O'Cass and Craig Julian -- Should marketing managers be concerned about attitudes towards marketing and consumerism in New Zealand? A longitudinal view / Steven Lyonski, Srinivas Durvasula and John Watson -- Exploring the role of market learning capability in competitive strategy Queensland, Australia / Jay Weerawardeena -- Strategic marketing planning: a grounded investigation / Nicholas J. Ashill, Mark Frederikson and John Davies -- The alternative classification scheme in the Asian context / William R. Boulton and Rajan Nataarajan -- Marketing planning, market orientation and business performance / Sue Pulendran, Richard Speed and Robet Widing II -- An evaluation of typologies of marketplace strategic actions: the structure of Australian top management perceptions / Anthony Pecotich, Felicity J. Purdie and John Hattie -- The effects of market orientation on trust and commitment: the case of the sponsorship business-to0business relationship / Francis Farrelly and Pacale Quester -- Australian marketing managers' perceptions of the Internet: a quasi-longitudinal perspective / Elaine K.F. Leong, Michael T. Ewing and Leyland F. Pitt -- Beyond market orientation: knowledge management and the innovativeness of New Zealand firms / Jenny Darroch and Rod McNaughton -- Servicing customers directly: mobile franchising arrangements in Australia / Lilly Chow and Lorelle Frazer. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Industrial management. | |
| 650 | 0 | |a Marketing |z Australasia. | |
| 650 | 6 | |a Gestion d'entreprise. | |
| 650 | 6 | |a Marketing |z Australasie. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh | |
| 650 | 7 | |a Industrial management |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 651 | 7 | |a Australasia |2 fast | |
| 700 | 1 | |a O'Cass, Aron. | |
| 830 | 0 | |a European journal of marketing ; |v v. 37, no. 3/4. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=232250 |z Texto completo |
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