Marketing management in Australasia /

This e-book covers a broad spectrum of topical areas including competitive strategy, the Internet, franchising, consumerism, knowledge management and innovation.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: O'Cass, Aron
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bradford, England : Emerald Group Pub., Ã2003.
Colección:European journal of marketing ; v. 37, no. 3/4.
Temas:
Industrial management.
Marketing > Australasia.
Gestion d'entreprise.
Marketing > Australasie.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Industrial management
Marketing
Australasia
Acceso en línea:Texto completo
Descripción
Sumario:This e-book covers a broad spectrum of topical areas including competitive strategy, the Internet, franchising, consumerism, knowledge management and innovation.
Descripción Física:1 online resource (282 pages)
Bibliografía:Includes bibliographical references.
ISBN:0861767950
9780861767953
184544471X
9781845444716
ISSN:0309-0566 ;

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