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Role of business in public diplomacy /

Diplomacy has assembled an outstanding roster of experts in the field. A close reading of the articles reveals that they don't always agree on the role of business or even on the definition of public diplomacy. Is it propaganda, public relations, public affairs, a combination of these, or yet s...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Goodman, Michael
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bradford, England : Emerald Group Pub., Ã2006.
Colección:Journal of business strategy ; v. 27, no. 3.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; contents; Editor's note; The role of business in public diplomacy; Rebuilding brand America: corporate America's role; Public diplomacy practitioners: a changing cast of characters; The shifting subtleties of ''special'': differences in US and UK approaches to public diplomacy in business; Businesses for Middle East peace-building: a framework for engagement; How to help your country while traveling for your company; Public diplomacy and global business; The global employee volunteer: a corporate program for giving back