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Role of business in public diplomacy /
Diplomacy has assembled an outstanding roster of experts in the field. A close reading of the articles reveals that they don't always agree on the role of business or even on the definition of public diplomacy. Is it propaganda, public relations, public affairs, a combination of these, or yet s...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
Ã2006.
|
| Colección: | Journal of business strategy ;
v. 27, no. 3. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Role of business in public diplomacy / |c [guest editor Michael Goodman]. |
| 246 | 3 | |a Special issue on the role of business in public diplomacy | |
| 260 | |a Bradford, England : |b Emerald Group Pub., |c Ã2006. | ||
| 300 | |a 1 online resource (56 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file | ||
| 490 | 1 | |a Journal of business strategy, |x 0275-6668 ; |v v. 27, no. 3 | |
| 500 | |a Published in Journal of Business Strategy, 0275-6668, vol. 27, no. 3. | ||
| 504 | |a Includes bibliographical references. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover; contents; Editor's note; The role of business in public diplomacy; Rebuilding brand America: corporate America's role; Public diplomacy practitioners: a changing cast of characters; The shifting subtleties of ''special'': differences in US and UK approaches to public diplomacy in business; Businesses for Middle East peace-building: a framework for engagement; How to help your country while traveling for your company; Public diplomacy and global business; The global employee volunteer: a corporate program for giving back | |
| 520 | |a Diplomacy has assembled an outstanding roster of experts in the field. A close reading of the articles reveals that they don't always agree on the role of business or even on the definition of public diplomacy. Is it propaganda, public relations, public affairs, a combination of these, or yet something different? The contributors come from academia, business, and non-profit entities, both in the United States and Europe and perhaps their views of the proper role of business are shaped by their affiliations. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Diplomacy. | |
| 650 | 0 | |a Business. | |
| 650 | 6 | |a Diplomatie. | |
| 650 | 6 | |a Affaires. | |
| 650 | 7 | |a diplomacy. |2 aat | |
| 650 | 7 | |a businesses (business enterprises) |2 aat | |
| 650 | 7 | |a business (commercial function) |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Development |x Sustainable Development. |2 bisacsh | |
| 650 | 7 | |a Business |2 fast | |
| 650 | 7 | |a Diplomacy |2 fast | |
| 700 | 1 | |a Goodman, Michael. | |
| 758 | |i has work: |a Role of business in public diplomacy (Text) |1 https://id.oclc.org/worldcat/entity/E39PCYBWvPKfgP669BTF9v8qHC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 830 | 0 | |a Journal of business strategy ; |v v. 27, no. 3. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=267437 |z Texto completo |
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