Cargando…
Marketing education : constructing the future /
How do we ensure that marketing academics create knowledge that is relevant, reaches the appropriate audiences, informs practice and contributes to further development of the profession and discipline of marketing? What part is, and should be, played by marketing education? What is the knowledge bas...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
©2006.
|
| Colección: | Marketing intelligence & planning ;
v. 24, no. 3. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; The marketing curriculum and educational aims: towards a professional education?; Situated learning and marketing; Today's educational drama
- planning for tomorrow's marketers; Bridging the academic/practitioner divide in marketing; Mind the gap; Marketers with MBAs: bridging the thinking-doing divide; Narrowing the skills gap for marketers of the future; Educating practitioners to value new marketing knowledge.