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Marketing education : constructing the future /
How do we ensure that marketing academics create knowledge that is relevant, reaches the appropriate audiences, informs practice and contributes to further development of the profession and discipline of marketing? What part is, and should be, played by marketing education? What is the knowledge bas...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
©2006.
|
| Colección: | Marketing intelligence & planning ;
v. 24, no. 3. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Marketing education : |b constructing the future / |c guest editor Val Cox. |
| 260 | |a Bradford, England : |b Emerald Group Pub., |c ©2006. | ||
| 300 | |a 1 online resource (211 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 490 | 1 | |a Marketing intelligence & planning, |x 0263-4503 ; |v vol. 24, no. 3 | |
| 504 | |a Includes bibliographical references. | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a How do we ensure that marketing academics create knowledge that is relevant, reaches the appropriate audiences, informs practice and contributes to further development of the profession and discipline of marketing? What part is, and should be, played by marketing education? What is the knowledge base a marketer might be expected to have? How might students be equipped to develop a career in marketing? What should the balance be between skills and knowledge? How does education differ from training? | ||
| 505 | 0 | |a Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; The marketing curriculum and educational aims: towards a professional education?; Situated learning and marketing; Today's educational drama -- planning for tomorrow's marketers; Bridging the academic/practitioner divide in marketing; Mind the gap; Marketers with MBAs: bridging the thinking-doing divide; Narrowing the skills gap for marketers of the future; Educating practitioners to value new marketing knowledge. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Marketing research. | |
| 650 | 2 | |a Marketing | |
| 650 | 6 | |a Marketing. | |
| 650 | 6 | |a Marketing |x Recherche. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Marketing research |2 fast | |
| 700 | 1 | |a Cox, Val. | |
| 758 | |i has work: |a Marketing education (Text) |1 https://id.oclc.org/worldcat/entity/E39PCXVTx8TDfJPXbqDxYXjW8P |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Cox, Val. |t Marketing education : constructing the future. |d Bradford : Emerald Group Publishing Limited, ©2006 |z 9781846630149 |
| 830 | 0 | |a Marketing intelligence & planning ; |v v. 24, no. 3. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=267415 |z Texto completo |
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