Marketing education : constructing the future /

How do we ensure that marketing academics create knowledge that is relevant, reaches the appropriate audiences, informs practice and contributes to further development of the profession and discipline of marketing? What part is, and should be, played by marketing education? What is the knowledge bas...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Cox, Val
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bradford, England : Emerald Group Pub., ©2006.
Colección:Marketing intelligence & planning ; v. 24, no. 3.
Temas:
Marketing.
Marketing research.
Marketing
Marketing > Recherche.
marketing.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Marketing research
Acceso en línea:Texto completo
Descripción
Sumario:How do we ensure that marketing academics create knowledge that is relevant, reaches the appropriate audiences, informs practice and contributes to further development of the profession and discipline of marketing? What part is, and should be, played by marketing education? What is the knowledge base a marketer might be expected to have? How might students be equipped to develop a career in marketing? What should the balance be between skills and knowledge? How does education differ from training?
Descripción Física:1 online resource (211 pages)
Bibliografía:Includes bibliographical references.
ISBN:1846630150
9781846630156
ISSN:0263-4503 ;

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