Electronic commerce in the retail sector : from exploratory channel to strategic necessity /

Whilst the Internet is already exerting a considerable impact upon society, in general, it is in the arena of trade and commerce that the Internet's most significant influence has been witnessed. As global competition intensifies, an organization's effective operational performance, and co...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Doherty, Neil F., Ellis-Chadwick, Fiona
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bradford, England : Emerald Group Pub., ©2006.
Colección:International journal of retail & distribution management ; v. 34, no. 4/5.
Temas:
Electronic commerce.
Retail trade > Management.
Commerce électronique.
BUSINESS & ECONOMICS > International > Marketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Exports & Imports.
Electronic commerce
Retail trade > Management
Acceso en línea:Texto completo
Descripción
Sumario:Whilst the Internet is already exerting a considerable impact upon society, in general, it is in the arena of trade and commerce that the Internet's most significant influence has been witnessed. As global competition intensifies, an organization's effective operational performance, and competitive positioning have become more dependent upon its ability to successfully exploit information technologies. Against this background, the Internet, through its high levels of connectivity, reach and adoption, has probably become the most influential of the vast array of technologies available to busine.
Descripción Física:1 online resource (197 pages)
Bibliografía:Includes bibliographical references.
ISBN:184544986X
9781845449865
1845449878
9781845449872
ISSN:0959-0552 ;

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