Service quality : a global perspective /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Tax, Steve
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bradford, England : Emerald Group Pub., Ã2003.
Colección:International journal of service industry management ; v. 14, no. 2.
Temas:
Industrial management.
Service industries > Management.
Gestion d'entreprise.
Services (Industrie) > Gestion.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Industrial management
Service industries > Management
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Managing the transition from products to services
  • Linking service to profit: the business case for service excellence
  • Theatrical service experiences: dramtic script development with employees
  • Hierarchical representation of satisfactory consumer service experience
  • Customer complaining behaviour in technology-based service encounters
  • The role of quality practices in service organizations.

Ejemplares similares