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Relationship marketing in services /
About the Guest Editor Jay Kandampully is an Associate Professor inservices management, UQ Business School, The University of Queensland, Ipswich, Australia, and a visiting Professor at the REIMS ManagementSchool, France. Jay also serves as the Editor of the international journal, Managing Service Q...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
2002.
|
| Colección: | Journal of services marketing ;
v. 16, no. 7. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Relationship marketing and a new economy
- The future of relationship marketing
- Customer-relationship levels
- from spurious to true relationships
- Building customer relationships
- Trust in industrial service relationships: behavioral consequences, antecedents and the moderating effect of the duration of the relationship
- The effect of relationship marketing orientation on business performance in a service-oriented economy
- Curing and caring in surgical services.