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Relationship marketing in services /
About the Guest Editor Jay Kandampully is an Associate Professor inservices management, UQ Business School, The University of Queensland, Ipswich, Australia, and a visiting Professor at the REIMS ManagementSchool, France. Jay also serves as the Editor of the international journal, Managing Service Q...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
2002.
|
| Colección: | Journal of services marketing ;
v. 16, no. 7. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Relationship marketing in services / |c guest editor, Jay Kandampully. |
| 260 | |a Bradford, England : |b Emerald Group Pub., |c 2002. | ||
| 300 | |a 1 online resource (131 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file | ||
| 490 | 1 | |a Journal of services marketing, |x 0887-6045 ; |v v. 16, no. 7 | |
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a About the Guest Editor Jay Kandampully is an Associate Professor inservices management, UQ Business School, The University of Queensland, Ipswich, Australia, and a visiting Professor at the REIMS ManagementSchool, France. Jay also serves as the Editor of the international journal, Managing Service Quality. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Relationship marketing and a new economy -- The future of relationship marketing -- Customer-relationship levels -- from spurious to true relationships -- Building customer relationships -- Trust in industrial service relationships: behavioral consequences, antecedents and the moderating effect of the duration of the relationship -- The effect of relationship marketing orientation on business performance in a service-oriented economy -- Curing and caring in surgical services. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Service industries |x Marketing. | |
| 650 | 2 | |a Marketing | |
| 650 | 6 | |a Marketing. | |
| 650 | 6 | |a Services (Industrie) |x Marketing. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Customer Relations. |2 bisacsh | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Service industries |x Marketing |2 fast | |
| 700 | 1 | |a Kandampully, Jay. | |
| 758 | |i has work: |a Relationship Marketing in Services (Online) (Text) |1 https://id.oclc.org/worldcat/entity/E39PCXqDWgFkp8HHc9JTfvXQJC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 830 | 0 | |a Journal of services marketing ; |v v. 16, no. 7. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=233750 |z Texto completo |
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