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Services research in a cross-cultural/cross-national context /
This special issue of International Marketing Review focuses on "Services research in across-national or cross-cultural context." The growth of the services sector in a globalcontext has been and continues to be phenomenal. While excellent quantitative as wellas qualitative research is ong...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
Ã2005.
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| Colección: | International marketing review ;
v. 22, no. 3. |
| Temas: | |
| Acceso en línea: | Texto completo |