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Services research in a cross-cultural/cross-national context /
This special issue of International Marketing Review focuses on "Services research in across-national or cross-cultural context." The growth of the services sector in a globalcontext has been and continues to be phenomenal. While excellent quantitative as wellas qualitative research is ong...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
Ã2005.
|
| Colección: | International marketing review ;
v. 22, no. 3. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Services research in a cross-cultural/cross-national context / |c guest editor, John B. Ford. |
| 260 | |a Bradford, England : |b Emerald Group Pub., |c Ã2005. | ||
| 300 | |a 1 online resource (137 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 338 | |a online resource |b cr |2 rdacarrier | ||
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| 490 | 1 | |a International marketing review, |x 0265-1335 ; |v v. 22, no. 3 | |
| 504 | |a Includes bibliographical references. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a EDITORIAL ADVISORY BOARD; Guest editorial; Dimensions of service quality in developed and developing economies: multi-country cross-cultural comparisons; "I" versus "we"; A comparison of service quality dimensions conveyed in advertisements for service providers in the USA and Korea; Raising services' tangibility in foreign markets via marketing; Comparing US and European perspectives on B2B repair service quality for mission-critical equipment; Beyond disconfirmation; Call for papers | |
| 520 | |a This special issue of International Marketing Review focuses on "Services research in across-national or cross-cultural context." The growth of the services sector in a globalcontext has been and continues to be phenomenal. While excellent quantitative as wellas qualitative research is ongoing in many individual country settings, there is littlewhich has been published in a cross-national or cross-cultural context | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing research. | |
| 650 | 0 | |a Service industries. | |
| 650 | 6 | |a Marketing |x Recherche. | |
| 650 | 6 | |a Services (Industrie) | |
| 650 | 7 | |a Marketing research |2 fast | |
| 650 | 7 | |a Service industries |2 fast | |
| 700 | 1 | |a Ford, John B. | |
| 758 | |i has work: |a Services research in a cross-cultural/cross-national context (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGy7Td4rfYKPmFqrBHfhjK |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 830 | 0 | |a International marketing review ; |v v. 22, no. 3. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=233917 |z Texto completo |
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