Services research in a cross-cultural/cross-national context /

This special issue of International Marketing Review focuses on "Services research in across-national or cross-cultural context." The growth of the services sector in a globalcontext has been and continues to be phenomenal. While excellent quantitative as wellas qualitative research is ong...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Ford, John B.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bradford, England : Emerald Group Pub., Ã2005.
Colección:International marketing review ; v. 22, no. 3.
Temas:
Marketing research.
Service industries.
Marketing > Recherche.
Services (Industrie)
Marketing research
Service industries
Acceso en línea:Texto completo
Descripción
Sumario:This special issue of International Marketing Review focuses on "Services research in across-national or cross-cultural context." The growth of the services sector in a globalcontext has been and continues to be phenomenal. While excellent quantitative as wellas qualitative research is ongoing in many individual country settings, there is littlewhich has been published in a cross-national or cross-cultural context
Descripción Física:1 online resource (137 pages)
Bibliografía:Includes bibliographical references.
ISBN:1845443195
9781845443191
ISSN:0265-1335 ;

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