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Competitive advantage in food and agribusiness industries /

This e-book draws together current and topical research from around the globe on gaining competitive advantage in food and agri-business industries worldwide. Consumer purchasing behaviour and perceptions of genetically-modified foods, organic foods, plant foods and meat are considered, with a view...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: McEachem, Morven, Seaman, Claire
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bradford, England : Emerald Group Pub., Ã2005.
Colección:British food journal (Croydon, England) ; v. 107, no. 8.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:This e-book draws together current and topical research from around the globe on gaining competitive advantage in food and agri-business industries worldwide. Consumer purchasing behaviour and perceptions of genetically-modified foods, organic foods, plant foods and meat are considered, with a view to establishing how industry can better understand and inform consumers to achieve competitive advantage.
Descripción Física:1 online resource (112 pages)
Bibliografía:Includes bibliographical references.
ISBN:1845446046
9781845446048
1845446054
9781845446055
ISSN:0007-070X ;