Aspects of electronic retailing /

This is a themed issue on aspects of electronicretailing. Michelle Morganosky and BrendaCude published their first study of consumerresponses to online shopping in IJR & DM in2000. It recorded the most online ''hits'' ofany paper in the journal that year and was oneof the mos...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Fernie, John, 1948-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bradford, England : Emerald Group Pub., ©2002.
Colección:International journal of retail & distribution management ; v. 30, no. 10.
Temas:
Electronic commerce.
Retail trade > Management.
Commerce électronique.
BUSINESS & ECONOMICS > International > Marketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Exports & Imports.
Electronic commerce
Retail trade > Management
Acceso en línea:Texto completo
Descripción
Sumario:This is a themed issue on aspects of electronicretailing. Michelle Morganosky and BrendaCude published their first study of consumerresponses to online shopping in IJR & DM in2000. It recorded the most online ''hits'' ofany paper in the journal that year and was oneof the most downloaded papers in the MCBsuite of journals. This is the third of theirlongitudinal studies in 2001 and was anextension of the second survey in thatre-contact was made with the 260 participantsin study two. The current study shows amaturing of the online customer with quitehigh customer retention rates. In fact themain r.
Descripción Física:1 online resource (113 pages)
Bibliografía:Includes bibliographical references.
ISBN:1845446542
9781845446543
1280479086
9781280479083
9786610479085
6610479089
ISSN:0959-0552 ;

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