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Relationship theory and business markets /
One peculiarity of relationship marketing is that the pioneers drew to some extent on theory; the motivation behind relationship marketing being rooted in empirical observations and managerial problems, which highlighted the value added of relationship-based managing. The perception of these issues...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
Ã2006.
|
| Colección: | Journal of business & industrial marketing ;
v. 21, no. 2. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- The value added by specific investments: a framework for managing relationships in the context of value networks
- The explanatory foundations of relationship marketing theory
- The explanatory foundations of relationship marketing theory: a comment
- For dynamic relationship marketing theory: a reply to Rese
- Norm-based relational behaviours: is there an underlying dimensional structure?
- Self-protection vs opportunity seeking in business buying behavior: an experimental study
- Gildemeister Lathes Ltd.