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Relationship theory and business markets /

One peculiarity of relationship marketing is that the pioneers drew to some extent on theory; the motivation behind relationship marketing being rooted in empirical observations and managerial problems, which highlighted the value added of relationship-based managing. The perception of these issues...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Kleinaltenkamp, Michael, Ehret, Michael
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bradford, England : Emerald Group Pub., Ã2006.
Colección:Journal of business & industrial marketing ; v. 21, no. 2.
Temas:
Acceso en línea:Texto completo

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