Cargando…
Relationship theory and business markets /
One peculiarity of relationship marketing is that the pioneers drew to some extent on theory; the motivation behind relationship marketing being rooted in empirical observations and managerial problems, which highlighted the value added of relationship-based managing. The perception of these issues...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
Ã2006.
|
| Colección: | Journal of business & industrial marketing ;
v. 21, no. 2. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn133159457 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr cn||||||||| | ||
| 008 | 000815s2006 enk ob 000 0 eng d | ||
| 040 | |a COCUF |b eng |e pn |c COCUF |d OCLCQ |d N$T |d YDXCP |d IDEBK |d OCLCQ |d DKDLA |d ADU |d E7B |d OCLCQ |d MERUC |d OCLCO |d OCLCQ |d ZAD |d NTE |d OCLCF |d OCLCQ |d DEBSZ |d EBLCP |d OCLCQ |d AZK |d COCUF |d CNNOR |d CCO |d MOR |d PIFBR |d ZCU |d OCLCQ |d U3W |d STF |d BRL |d WRM |d NRAMU |d ICG |d VT2 |d OCLCQ |d AU@ |d WYU |d G3B |d TKN |d DKC |d OCLCQ |d OCLCO |d OCLCQ |d OCLCO |d OCLCL | ||
| 019 | |a 71171688 |a 144526439 |a 473844097 |a 475329924 |a 614923811 |a 647522475 |a 722482059 |a 888451825 |a 961512659 |a 962710083 |a 1037436317 |a 1058111574 | ||
| 020 | |a 1845449398 |q (electronic bk.) | ||
| 020 | |a 9781845449391 |q (electronic bk.) | ||
| 020 | |z 184544938X | ||
| 020 | |z 9781845449384 | ||
| 029 | 1 | |a AU@ |b 000050981274 | |
| 029 | 1 | |a AU@ |b 000053026882 | |
| 029 | 1 | |a AU@ |b 000053226308 | |
| 029 | 1 | |a AU@ |b 000066769045 | |
| 029 | 1 | |a DEBBG |b BV044083990 | |
| 029 | 1 | |a DEBSZ |b 430346697 | |
| 029 | 1 | |a NZ1 |b 12044659 | |
| 035 | |a (OCoLC)133159457 |z (OCoLC)71171688 |z (OCoLC)144526439 |z (OCoLC)473844097 |z (OCoLC)475329924 |z (OCoLC)614923811 |z (OCoLC)647522475 |z (OCoLC)722482059 |z (OCoLC)888451825 |z (OCoLC)961512659 |z (OCoLC)962710083 |z (OCoLC)1037436317 |z (OCoLC)1058111574 | ||
| 037 | |b 01326671 | ||
| 050 | 4 | |a HF5415.1263 |b .R45 2006eb | |
| 072 | 7 | |a BUS |x 043000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 078000 |2 bisacsh | |
| 082 | 0 | 4 | |a 658.8 |2 22 |
| 049 | |a UAMI | ||
| 245 | 0 | 0 | |a Relationship theory and business markets / |c guest editors Michael Kleinaltenkamp and Michael Ehret. |
| 260 | |a Bradford, England : |b Emerald Group Pub., |c Ã2006. | ||
| 300 | |a 1 online resource (68 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file | ||
| 490 | 1 | |a Journal of business & industrial marketing, |x 0885-8624 ; |v v. 21, no. 2 | |
| 504 | |a Includes bibliographical references. | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a One peculiarity of relationship marketing is that the pioneers drew to some extent on theory; the motivation behind relationship marketing being rooted in empirical observations and managerial problems, which highlighted the value added of relationship-based managing. The perception of these issues led the pioneers to challenge established, mostly transaction based theories on the market and marketing. Early contributors, such as Arndt, perceived relationships as attempts to domesticate the market. Currently research is moving its focus to the economic value of relationship based managing. | ||
| 505 | 0 | |a The value added by specific investments: a framework for managing relationships in the context of value networks -- The explanatory foundations of relationship marketing theory -- The explanatory foundations of relationship marketing theory: a comment -- For dynamic relationship marketing theory: a reply to Rese -- Norm-based relational behaviours: is there an underlying dimensional structure? -- Self-protection vs opportunity seeking in business buying behavior: an experimental study -- Gildemeister Lathes Ltd. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Industrial marketing. | |
| 650 | 2 | |a Marketing | |
| 650 | 6 | |a Marketing. | |
| 650 | 6 | |a Marketing industriel. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh | |
| 650 | 7 | |a Industrial marketing |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 700 | 1 | |a Kleinaltenkamp, Michael. | |
| 700 | 1 | |a Ehret, Michael. | |
| 758 | |i has work: |a Relationship theory and business markets (Text) |1 https://id.oclc.org/worldcat/entity/E39PCYbRy6rrg9TpqDRGrjhVrV |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 830 | 0 | |a Journal of business & industrial marketing ; |v v. 21, no. 2. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=267422 |z Texto completo |
| 938 | |a EBL - Ebook Library |b EBLB |n EBL267422 | ||
| 938 | |a ebrary |b EBRY |n ebr10132681 | ||
| 938 | |a EBSCOhost |b EBSC |n 165553 | ||
| 938 | |a YBP Library Services |b YANK |n 2468097 | ||
| 994 | |a 92 |b IZTAP | ||