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Impact of globalization on the wine industry /
This ebook comprises a number of papers on economics and management initially presented at the first international interdisciplinary conference 'Wine in the World: History, Management and Trade'. The papers reflect a renewed academic interest in winemaking, one of the most dynamic and rapi...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
©2006.
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| Colección: | British food journal (Croydon, England) ;
v. 108, no. 4. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Old World strategies against New World competition in a globalising wine industry; The secrets of a good winery: core competences; Network governance in marketing channels; How wine sector SMEs approach strategic questions; Risk management of the agricultural income: the inter-Rhoˆne reserve Jean-Laurent Viviani Avignon University, Avignon, France; Wine and globalisation: changes in the international market structure and the position of Italy; The nature of the demand for alcohol: understanding elasticity.